Ans. Digital marketing is a broad term that allows you to market your products and services using digital technologies, mainly on the internet. It is quite evident that internet users are immensely increasing day by day. Internet has rapidly become a part and parcel of our lifestyle and we can’t think of doing without it even for a day.
Benefits of Digital Marketing are as follows:
1. Cost-efficient : A well-panned and well-managed digital marketing campaign can reach a large audience at a lower cost than the traditional marketing methods.
2. Better exposure: Reach numerous prospects by switching to a digital marketing campaign within a small investment.
3. Save Time: Digital marketing provides real time results within no time.
4. Social currency: Digital marketing gives you a chance to create engaging campaigns using different types of media.
5. Brand Building: Brand building is what every business tries to accomplish and digital marketing helps develop your brand by promoting it on various social media platforms